Ashley's unique approach to sales coaching will motivate and empower you to achieve outstanding results.

You will learn how to:

• Sell more to existing clients
  
• Increase new business
  
• Negotiate higher prices for your products and services
  
• Overcome objections, gain commitment and close the business
  
• Get the customer to buy from you, as opposed to being sold to

Does any of this sound familiar?

• Do you have difficulty getting past the gatekeepers to the decision-makers?
  
• Do customers object over prices and ask you to lower them or give discounts?
  
• Do you ever think one price but a lesser one comes out of your mouth?
  
• Do customers keep you hanging on by saying "let me think about it"?
  
• Do you have difficulty in getting the customer to say "Yes"?

What makes sales coaching with Ashley different?

On most sales training courses someone stands up at the front and lectures at you telling you things you already know but don't implement.

Through Ashley's unique programme you will be shown techniques and be coached to enable you to develop new skills and attitudes that will allow you to make a real difference back in the workplace.

Outcome and objectives of the programme for you and your team

• Control the sales process and know all the steps to a successful sale
  
• Build rapport with the customer
  
• Ask the right kind of questions and find out their exact needs
  
• Present solutions effectively to buyers and buying groups
  
• Negotiate the prices that your products and services truly deserve
  
• Gain commitment and get the customer to make a decision
  
• Build stronger and more profitable relationships with your customers
  
• Generate enthusiasm and create fanatical customer loyalty

What it the core concept of the selling programme?

The programme isn't about hard selling. The core philosophy of the programme is about building stronger relationships with your customers so that they buy off you, as opposed to you having to sell to them.

It's about 'win-win' relationship building.

How is the coaching programme delivered?

The programme can be delivered in two ways:-

1. We can design a personal programme for you and your team to your agenda and delivered over a period  of time in your workplace or at a suitable venue.

2. We also run several open programmes around the UK throughout the year and you may book places on these.

Who should do the sales coaching programme?

Anyone who has direct contact with customers and is called upon to present solutions in an effective way to address their needs would benefit from the Ashley Latter approach.

Many companies ask Ashley to coach their whole sales teams to ensure that everyone sings off the same hymn sheet.

Does the programme work?

Ashley has delivered over 3000 sales coaching programmes. The vast majority of participants come from recommendations from happy clients.

We often receive e-mails, letters and telephone calls from people who have been on the programme who tell us that they have achieved an instant payback within a few days of being back in the workplace.

The programme empowers you to achieve the results you want.

Is any follow-up assistance available?

We have a tele-conference six weeks after the programme to check your progress and offer additional support. In addition, you can have access to Ashley for unlimited sales coaching on request.

In summary, what are the main benefits of the programme?

There are many. However, if we were to prioritise, the top ones would be:

• Increased self-confidence to control the whole sales process
  
• Sell more to existing clients and uncover new opportunities that you may have previously missed
  
• Find out the customer's true needs and present an effective proposal to meet them
  
• Learn to negotiate the prices that your products and services deserve
  
• Gain commitment and get the customer to say "Yes"
  
• Build strong, profitable and long-lasting relationships with your customers

To speak to us about the course or to book by phone, please call 0161 280 5837